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The company already had a successful history as makers of organs and acoustic pianos when they branched out with what they marketed as an "electronic piano." However, the piano's sound isn't actually produced electronically in the same way we think of other electronic instruments. It’s all part of a legacy that began when the first model 100 came off the line in Wurlitzer’s North Tonawanda HQ in upstate New York. Musicians who weren’t even born before the Wurly ceased production are eager to emulate the raw, sexy sound Ray Charles achieved on "What’d I Say," or the sub-zero cool of Benmont Tench’s low-riding riffs on Tom Petty & The Heartbreakers’ "Breakdown." Behind the Sound Today, Wurlitzers are increasingly thin on the ground, as demand rises and stock dwindles.
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It was only in production from 1954 through 1984, but in that relatively brief window of time, it made an impact that’s still being felt decades after the last unit left the factory. Where the Rhodes has a clean, smooth sound that made it ubiquitous in pop and jazz, the Wurly was always the rocker, with a dirty, organic vibe providing just the right amount of soulful grit. The Rhodes piano, created in its earliest form by Harold Rhodes in the 1940s and put into wide production by Fender in the '60s and '70s, has always been the most popular electric piano, but the Wurlitzer is the perennial underdog-the electric axe of choice for discerning keyboardists with a penchant for the rougher end of the sonic spectrum. What elusive creature is seldom seen in the wild but has both the bark and bite of a feral beast? Forget your werewolf and Bigfoot, we’re talking about the Wurlitzer electric piano.